Cookies, the globally recognized cannabis brand, has announced its latest high-profile partnership with Green Monké, one of the top hemp-derived THC drink makers in the U.S. With Cookies’ powerful brand presence and Green Monké’s innovative product line and distribution network, this partnership could mark a turning point for the burgeoning THC beverage category.
If you’re a beverage enthusiast, foodie, cannabis connoisseur, or beverage industry professional, this is a story you’ll want to watch. Not only does the partnership combine two industry leaders, but it also aligns with the incredible rise of hemp-derived THC drinks. Here's why this collaboration is set to redefine the market.
See here for the announcement in the Financial Post.
Cookies isn’t new to forging dynamic collaborations. Under the leadership of founder and entrepreneur Berner, the brand started in California and has grown into one of the most well-known cannabis companies globally. From its strain-defining partnerships with Khalifa Kush to international expansions in Canada and Europe, Cookies has strategically positioned itself as a trailblazer in the cannabis and lifestyle space.
Cookies founder and rap artist, Berner, Cookies thrives because of its ability to seamlessly merge culture, cannabis, and community. Their brand partnerships reflect this ethos, bringing innovative products to market while consistently engaging with their loyal fan base. Working with Green Monké is yet another bold move that strengthens this legacy.
Founded in 2020, Green Monké has positioned itself as one of the leading brands in the THC beverage space. Known for their “Happy Sodas”, Green Monké combines award-winning taste with balanced 1-to-1 Delta-9 THC and CBD ratios. These drinks offer a sessionable, approachable alternative to traditional alcohol with benefits like low sugar content and no hangovers.
Green Monké’s products cater to a diverse range of consumers, from cannabis enthusiasts to those seeking healthier alternatives to alcohol. The brand’s success, which includes winning multiple awards for taste, has paved the way for high-profile partnerships like the one with Cookies.
Now available in the U.S., Canada, and the U.K., Green Monké has expanded its operation through innovation and collaboration. Their products are explicitly legal under Federal law, making them leaders in the fast-growing hemp-derived THC beverage industry.
Green Monké’s partnership with Cookies is as strategic as it is exciting. Launched in 2023, the collaboration introduces co-branded THC beverages into traditional retail and smoke shops. Pairing Cookies’ global audience and brand appeal with Green Monké’s distribution and product innovation offers a win-win formula.
Key highlights of the partnership include:
The partnership goes beyond product distribution—it’s also about community engagement. Just like Cookies’ collaborations with influencers and events, Green Monké will leverage Cookies’ 22M+ social reach and participation in global-scale entertainment venues to introduce their beverages to wider audiences.
The THC beverage market has been skyrocketing. According to Brightfield Group, hemp-derived THC drink sales grew 143% in 2023, generating $98.1M in sales. These numbers signal an undeniable shift in consumer preferences toward functional cannabis-infused drinks.
Consumers ages 18-24 now overwhelmingly prefer cannabis and hemp to alcohol during social events, with 17.7 million Americans using cannabis daily by 2022. This shift underscores a significant cultural and economic opportunity that Cookies and Green Monké are seizing.
Green Monké has already proven itself capable of dominating new markets, from California’s dispensaries to music festivals. Their drinks are primed to shine in mainstream retail and on-premises locations thanks to Cookies’ infrastructure and Green Monké’s robust retail rollout strategy, which includes:
When it comes to the non-alcoholic beverage space, millennials and Gen Z consumers are driving demand. Green Monké and Cookies are tapping into this trend with products that offer a buzz without the negative effects of alcohol.
Both Cookies and Green Monké have cultivated loyal communities that align with their respective brands. Cookies thrives on inclusivity and creativity, while Green Monké promotes happy, relaxed living. Their partnership reflects a shared value system of prioritizing high-quality, accessible products and uplifting local communities.
In July 2023, Cookies demonstrated their ability to execute large-scale product rollouts, launching their largest hemp-derived lineup in brick-and-mortar stores. By partnering with Green Monké, they’re solidifying their footprint in the functional drink space.
The collaboration between Cookies and Green Monké marks an important milestone in the evolving beverage industry. Hemp-THC drinks bridge the gap between lifestyle and functionality, catering to a generation that values wellness, sustainability, and mindful consumption.
For beverage industry professionals, this partnership is a prime example of how brand synergies can penetrate competitive markets while shaping consumer trends. For foodies and cannabis enthusiasts, expect exciting co-branded beverages introducing award-winning flavors and mild, balanced highs.
Green Monké and Cookies are paving the way for other brands looking to succeed in this rapidly growing arena. With sales forecasts surging year-over-year, the THC and cannabis beverage space is quickly becoming a new frontier for innovation.
If you want to try these ground-breaking drinks, Green Monké products are rolling out in co-branded Cookies locations and third-party retailers. Keep an eye out for limited-edition releases, as Cookies’ proven track record for unique partnerships suggests there’s more innovation on the horizon.
The question isn’t if THC beverages will reshape the industry—it’s how quickly they will.
Stay updated with Green Monké and Cookies for the latest news and innovations from this game-changing collaboration!
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