Cookies Enters the Hemp-Derived THC Drink Space with Green Monké

If you're a cannabis enthusiast, you're likely familiar with the Cookies brand. Known for its iconic blue logo, premium cannabis strains, and streetwear-inspired marketing, Cookies is a cultural juggernaut in the cannabis industry. 

What started as a black-market business has grown into a global empire, spearheaded by rapper-turned-entrepreneur Berner, also known as Gilbert Milam. With its enviable popularity and unique marketing strategies, Cookies has transformed cannabis into a lifestyle brand.

Now, the company is making waves by expanding into the hemp-derived THC beverage market. This move not only diversifies Cookies’ product offering but also signals its intent to dominate yet another vertical in the cannabis industry. Even more exciting? Cookies has partnered with Green Monké, a renowned leader in hemp-derived THC drinks. 

Here’s why this is a match made in heaven and what it means for the cannabis and beverage industries.

What Makes Cookies a Powerhouse Brand?

Cookies is arguably the largest and most recognizable cannabis brand in the world. With over 64 retail locations in the United States and international outposts in Israel, Thailand, and Canada, it's become the gold standard of cannabis branding. But Cookies is more than just a name—it’s a cultural phenomenon.

One key to its success is its streetwear-inspired marketing strategy. Much like brands like Supreme, Cookies taps into its sub-culture roots and uses fashion to signal exclusivity and authenticity. For consumers, wearing or owning Cookies merchandise isn’t just about cannabis—it’s about making a statement.

On top of its branding prowess, Cookies’ cannabis products are highly sought-after for their quality and innovative strain offerings. From Gary Payton to Laughing Gas, Cookies has positioned itself as the premium choice for “cannasseurs” who care about exotic genetics and terpene profiles.

This cultural clout puts Cookies in a unique position to succeed as it ventures into new spaces, including THC beverages.

Why Hemp-Derived THC Beverages Are the Next Big Thing

The functional beverage market has been booming in recent years, and hemp-derived THC drinks are one of the fastest-growing niches within it. These drinks offer a more socially acceptable and discreet way for consumers to enjoy the effects of cannabis, making them an appealing option for health-conscious individuals and casual consumers alike.

Unlike more traditional cannabis products like flower or edibles, THC beverages are positioned for occasions where drinking is a norm—think parties, barbecues, or even relaxing at home. They also eliminate some of the stigma and logistical barriers associated with smoking or vaping.

With their promise of consistent dosing and rapid onset times, 

‍

 For brands, entering this category isn’t just trendy—it’s strategic.

Cookies x Green Monké: A Winning Collaboration

To establish itself in the THC beverage space, Cookies has partnered with Green Monké, a leading producer of hemp-derived THC drinks. Green Monké has built a name for itself with products that are beginner-friendly, delicious, and carefully crafted to provide consistent effects. Like Cookies, it thrives at the intersection of quality and branding.

Here’s why this partnership works so well:

• Shared Commitment to Quality 

Both brands share an uncompromising focus on delivering high-quality products. Green Monké’s expertise in crafting beverages pairs perfectly with Cookies’ deep understanding of cannabis consumers.

• Cultural Synergy 

Cookies and Green Monké both leverage lifestyle branding to connect with their audiences. While Cookies leans into streetwear and cultural credibility, Green Monké focuses on fun and accessibility. Together, they create a compelling value proposition for new and experienced cannabis consumers alike.

• Expanding the Audience 

By entering the hemp-derived THC beverage space, Cookies can reach a broader audience. Beverage formats are often more approachable for those who may be hesitant to try traditional cannabis products. For Cookies, this is an opportunity to bring its brand to even more people and redefine what casual cannabis consumption looks like.

• Innovation-Driven Growth 

 THC drinks are ripe for innovation, and together, Cookies and Green Monké are poised to lead the charge. From unique flavor profiles to beautifully designed cans and packaging, this collaboration is set to raise the bar in the functional beverage space.

The Industry Impact of Cookies' Expansion

Cookies’ foray into THC beverages isn’t just about diversification—it’s a signal to the broader cannabis and beverage industries. Here are a few ways this move is likely to shake things up:

• Setting Higher Standards 

 Few brands manage quality and culture as effectively as Cookies. Its entry into THC beverages will push existing players to up their game, raising the overall standard for products in the space.

• Drawing New Consumers to Cannabis 

 Thanks to their discreet and socially acceptable nature, THC drinks are uniquely positioned to convert curious newcomers into cannabis consumers. With Cookies’ trusted branding behind them, these beverages may become a gateway for people exploring cannabis for the first time.

• Shifting Perceptions of Cannabis 

 Cookies has always been at the forefront of normalizing cannabis by tying it to lifestyle and fashion. Adding beverages to its portfolio further shifts cannabis into mainstream spaces, breaking the stereotype that it's only for certain subcultures.

• Signaling Bigger Opportunities 

 For liquor retailers, beer industry professionals, and even craft beer connoisseurs, the rise of THC beverages presents a lucrative new category to explore. Cookies’ entry into the space makes it clear this is no passing trend—it’s a movement.

What’s Next for Cookies and Green Monké?

While the details of the Cookie x Green Monké beverage lineup are still unfolding, it’s clear that this collaboration will make waves. Whether you’re a cannabis consumer eager to sample the latest drink innovation or a professional in the food and beverage industry watching for the next disruptor, this partnership is worth paying attention to.

For consumers, the appeal is simple—a trusted, beloved brand is creating thoughtfully curated products that fit seamlessly into your life. For industry professionals, it’s a case study in leveraging cultural credibility and cross-category partnerships to expand a brand’s reach.

Closing Thoughts

Cookies' entry into the hemp-derived THC drink space is more than a smart business move—it’s a masterclass in brand evolution and innovation. By collaborating with Green Monké, the leading player in hemp-derived THC beverages, Cookies is poised to not only dominate a new category but also elevate the entire landscape.

Whether you’re a health enthusiast, cannabis consumer, or food and beverage professional, this is a trend you’ll want to watch.